First of all I’m going to resume what are the Public Relations. They are communication activities through the media that analyze what the customers need and try to give them some solutions. Marketing, Public Relations and Advertising go together trying to satisfy the necessities of the customers.
The Public Relations work in different fields, looking for the necessities of the customers of those fields, but in the future in my opinion one of the most important things will be Internet.
Gradually are emerging more and more companies of all types, they need to innovate their products to be the "best" in its sector. To that end they use PR, marketing and advertising.
Today the Internet is a very useful tool because it can “capture” different kind of costumers from different parts of the world with out necessity of the direct contact. In my opinion this cause more effect than the TV because everything it is published can be read in a few minutes in any part of the world. For example, we have blogs or websites where we can promote products and sell so attractive and appealing to the customers.